Is there anything worse than someone thinking you’re stupid?
Yes.
Someone knowing you are.
I just watched a Reese’s commercial for their Chocolate Lava cup. In it, they show people trying to get to actual lava while the authorities try to stop them.
Yes, I know it’s for comedic effect, but is it really?
A few years ago, when Uber expanded to Uber Eats, they had a commercial where celebrities ate items like soap. Uber Eats actually had to put out another commercial asking people to not eat soap.
Now that’s funny.
Who on Earth thinks ‘My favorite actor ate a bar of soap. I should try.’
This is probably the same type of person that would perform an idiotic stunt for Tik Tok.
Another recent commercial that comes to mind is for home insurance. A couple purchases a house and is horrified to find the neighbors have a large pen full of goats.
How did these people buy this house? Online? Maybe with some virtual staging?
if this couple didn’t see, hear, or smell the goats when their agent first showed them the house, I have to wonder how they make it through life?
Possibly they make Tik Tok videos?
If I wrote down everything wrong with advertising these days, I could probably write a novel, but I have things to do. The only thing I can think of is maybe my grandparents were right.
I should stop watching the boob tube.
Get Off My Desert Lawn! 